Personalised London walks · iPhone app
A really good walk, made for right now.
Choose how much time you have, what sounds good and where you’d like to begin. City Rituals turns it into a thoughtfully designed, self-guided walk through London.
You want to go somewhere, but not spend the next hour deciding where.
- Endless tabs
- Scattered saved places
- Decision fatigue
- One considered route
- A clear starting point
- Space to enjoy the city
How it works
Start with the time you have.
Start with today
Choose your time, mood, interests, neighbourhood or current location.
Choosing what sounds goodGet a considered route
A sequence of streets, places and pauses designed to work together.
Receiving a routeGo for the walk
Follow it at your own pace, take detours and keep the good ones saved.
Following the walk on a map
Why City Rituals
Not another list of places to save.
City Rituals connects independent places, interesting streets and quieter local details into a walk that makes sense from beginning to end. You get a route, an estimated duration and enough flexibility to change your mind along the way.
- Not a list of disconnected pins
- Not a fixed group tour
- A complete walk made for the time you have
What makes a ritual different
Not more recommendations. A route worth following.
Curated, not crowded
Fewer, better places that belong together.
4 stops, not 40Designed as a journey
A beginning, progression and satisfying landing.
Start → middle → landingMade at neighbourhood scale
Real streets, independent places and local texture.
One neighbourhood at a timePersonal without becoming predictable
Built around your time and mood, while still leaving room for discovery.
Worth the detour- 51.498° N · 0.064° W
Bermondsey & Rotherhithe
Coffee, arches and a stretch of the Thames.
- 51.521° N · 0.125° W
Bloomsbury & Holborn
Bookshops, garden squares and a better way through Bloomsbury.
- 51.556° N · 0.166° W
Hampstead & Highgate
Heath paths, steep lanes and a view to earn.
- 51.542° N · 0.059° W
Hackney & London Fields
Canals, workshops and places worth slowing down for.
- 51.523° N · 0.105° W
Clerkenwell & Farringdon
Old passages, good lunches and quiet churchyards.
- 51.509° N · 0.198° W
Notting Hill & Holland Park
Pastel terraces, mews and a garden at the end.
Made for days like these
Start with the kind of day you want.
- 01
“Two free hours and a need for seriously good coffee”
- 02
“A Sunday for markets, side streets and somewhere good for lunch”
- 03
“An afternoon of galleries, bookshops and a long way home”
- 04
“A few days in London without rushing between landmarks”
Inside the app
Less searching. More wandering.
Where next
Cities are made of neighbourhoods. We map them that way.
We're building a repeatable editorial model for understanding a city: clusters of streets, places, transport access, local anchors and the walking connections that make them enjoyable together.
- LondonLive
- Mexico CityIn exploration
- More citiesComing later
Made at neighbourhood scale
The route matters as much as the stops.
City Rituals is built by walking London street by street — looking at how independent places, public spaces and the route between them fit together. The goal is not to collect the most places, but to create a day that flows.
Read how routes are made →Good to know
A few things before you set off.
How the walks work, what you can choose and where City Rituals is available.
An iPhone app that turns the time you have and what you feel like into a thoughtfully designed walk through a real neighbourhood — streets, places and pauses that work together.
A list gives you places to choose from. City Rituals considers the order, the streets between them and the amount of time you have, then shapes those ingredients into one coherent walk.
Your available time, mood, interests, and a neighbourhood or starting point. The walk is shaped around those choices.
No. It's self-guided — you follow the walk at your own pace, take detours and stop wherever you like.
London, for now. More cities and neighbourhoods are being researched — you can ask us to bring City Rituals to yours.
Yes. Save the rituals you like and come back to them whenever you're ready to set off.